This document expands the GTM/viral strategy into a concrete execution plan: one consistent message launched in parallel across every targeted node worldwide within the same time window — instead of a series of local campaigns spread out over time. The research layer (Kernel 12 / ENVOIS) is deliberately absent here — that is a separate body of material, not mixed with corporate communication.
One anchor tagline in two language variants, identical in meaning, published simultaneously across all nodes — with no local reinterpretation of meaning (only translation and the choice of regulatory example are permitted). Board-context extended variant: "From finding to verified Board Pack — worldwide."
| Element | PL | EN |
|---|---|---|
| Anchor tagline | „Finding to nie dowód. Udowodnij to." | "Finding is not proof. Prove it." |
| Extended variant | „Od findingu ze skanera do zweryfikowanego pakietu dla zarządu — na całym świecie." | "From finding to verified Board Pack — worldwide." |
| One value message | ipIII connects a raw pentest/scanner/SOC output to evidence carrying a checksum and a change history (chain-of-custody), ready to present to the board, audit, and the regulator. This is decision-support, not an automated compliance ruling or an expert legal opinion. | |
A frame split into two halves. Left: a raw scanner alert — red, dense text, chaotic layout, a "?" mark next
to every entry. Right: an ordered Board Pack — white/graphite with a single phosphor-green accent, a visible
sha256 seal and timestamp, one "✓" next to a closed item. An evidence arrow connects the two
halves, captioned "claim ≤ proof". A neutral, corporate palette — no symbolism from the research layer
(tesseract, kernel, civilization). This is material for a designer/agency to produce — a description of the
concept, not a finished graphic file.
The channels below are a placement plan, not confirmed presence at each of them — the confirmation status is marked separately per row. The tone everywhere is identical: technical advocacy, not a whisper campaign.
| Region | Nodes / channels | Format | Placement status |
|---|---|---|---|
| EU | LinkedIn (technical advocacy PL/DE/NL), local OWASP chapters, industry conferences (e.g. CONFidence, it-sa, Infosecurity Europe), trade media (security/compliance), reviewer program. | Expert post with disclosed affiliation, talk/lightning talk, guest article. | calendar to be confirmed |
| US | LinkedIn, the RSA Conference / Black Hat / DEF CON community, AI-safety forums, Product Hunt, Hacker News (organic submission, no paid amplification). | Product-launch post, technical thread (RFC-style), Show HN / Product Hunt listing. | indicative windows, presence unconfirmed |
| AU / APAC | AISA (Australian Information Security Association), local CISO roundtables, APAC regional conferences. | Roundtable substantive participation, regional webinar. | to be confirmed |
| Global online | X / LinkedIn (global thread), GitHub (MCP / dev-api-reference as technical evidence, not just a declaration), open webinar, "Evidence-First Orchestration" whitepaper, evidence-themed hackathon. | Simultaneous publication, public repo as an evidentiary artifact, recorded webinar. | ready for D0 publication |
| Phase | What happens | Who publishes |
|---|---|---|
| D-7 — teaser | Announcement without revealing full content; webinar sign-ups; a reminder of the regulatory window (AI Act Art. 50 / Annex III timeline after the Digital Omnibus, DORA/NIS2, SEC 8-K, the SOCI Act) as context — not a compliance promise. | Owned channels (LinkedIn, X, community). |
| D0 — launch | Simultaneous publication of the anchor tagline, key visual, whitepaper, and GitHub entry — every covered node within the same time window (one UTC date, local time communicated separately). | Every node from the §2 table — per its placement status. |
| D+7 — amplification | Publication of the first Founding Reviewer reviews, synthetic case studies, opening of the Evidence Challenge. | Community Hub / reviewer program. |
| Sustain — monthly | Recurring benchmark of open metrics (§5), with no daily campaign cadence — a steady cadence, not an escalation of frequency. | GTM team, published at /gtm-viral. |
A shared asset kit (tagline, key visual, whitepaper, one base exec-deck slide set) distributed to every node before D0 — with no local variants of meaning; only translation is permitted.
The D0 publication is planned around a shared UTC timestamp; local teams/volunteers publish in their time zone within a ±4h window around that mark, not spread out over weeks.
Every node points to the same set of destinations: /pilot-intake (pilot submission), /global-launch (launch page), /exec-deck (decision-maker presentation) — no scattered, inconsistent destination links.
Each region has a publication owner (a person/team), but the calendar and base content are shared — coordinated through one working document, not ad hoc per-channel arrangements.
The numbers below are operational targets for the D0–D+30 wave, adopted for reconciliation after the period ends — not a forecast of a guaranteed outcome, nor a commercial promise to any node.
| Principle | What it means in practice |
|---|---|
| Disclosed cooperation | Every publication by a reviewer, partner, or affiliate that carries a benefit (financial, product, or reputational) carries an explicit "cooperation/partnership" disclosure — in line with unfair commercial-practice rules (the Polish UOKiK regime) and FTC Endorsement Guides in the US jurisdiction. Zero hidden whisper marketing. |
| Technical advocacy, not a whisper campaign | Expert content on LinkedIn/forums always carries a visible K0NSULT affiliation on its first appearance in a thread — not published as a supposedly independent, grassroots opinion. |
| Layer separation | Corporate communication (this page and the envois cluster) is kept separate from the research/exploratory layer (Kernel 12 / ENVOIS / tesseract symbolism) — no cross-links within campaign content. |
| Case studies | Example materials are explicitly labeled as synthetic unless they are a real, published client case with written consent — with no implication of reality absent such a label. |
Related: GTM/viral strategy → /gtm-viral · product launch page → /global-launch · community hub → /community · pilot submission → /pilot-intake · decision-maker presentation → /exec-deck · known limitations → /known-limitations.